Writing shaped by research, search, and the reader.

Writing is only part of the job.

I have spent more than six years working across different subjects, formats, and client needs. That experience has taught me that strong content starts long before the first draft.

I look at what the reader needs, what the business wants to communicate, what the search results already cover, and where there is room to say something more useful. The writing comes after that groundwork.

Research first. Then I build the piece.

1. Understand the subject. I research the topic, review reliable sources, and identify the information that matters most.
2. Understand the audience. I look at search intent, reader questions, and what someone should know or be able to do after reading.
3. Shape the content. I organize the information, write with the right tone and level of detail, then edit until the piece is clear and useful.

Different subjects. The same careful approach.

I write across technology, finance, health, business, and other subjects. Different topics call for different approaches, and I adapt the research, structure, and writing to suit each one.

Writing for search without losing the reader.

SEO, AEO, and GEO are part of how I plan content, not something added after the writing is finished. Search intent, structure, questions, internal links, and the way information is presented all influence how useful a page can be.

I apply that thinking across blog posts, articles, landing pages, website copy, pillar content, white papers, case studies, eBooks, and other long-form resources. The goal is to make the content useful to people while giving search engines and AI-driven platforms enough context to understand it.

Alex Kithinji

Writer & Content Strategist

Blog posts and articles, SEO/AEO/GEO content, website copy, long-form resources, editing, and content strategy.