Writer & Content Strategist

Content people can find, understand, and use.

I write SEO, AEO, and GEO content, website copy, and research-led articles for businesses and publishers. The focus is simple: useful writing that answers real questions and does its job well.

An overhead view of a laptop beside an open notebook, pen, and smartphone on a sunlit wooden desk.

01 / Selected Work

A selection of published work.

View All Work
Laptop displaying an AI-powered search interface, representing the shift from traditional SEO to generative search
Source: Unsplash

GEO vs SEO: How to Optimize Your Content for AI Search Engines

Learn how GEO complements SEO and how to make your content more visible across AI-powered search engines.

Read on CuriousAxis (opens in a new tab)
Credit card beside a calculator and laptop on a desk for managing personal finances.
Source: Pexels, weCare Media

How Credit Card Interest Actually Works and Why Minimum Payments Keep You in Debt Longer

Credit card minimum payments look manageable, but high interest can quietly keep your balance alive for years.

Read on CuriousAxis (opens in a new tab)
Office worker sitting at a desk and working on a laptop.
Source: Vitaly Gariev, Unsplash

What Sitting at a Desk All Day Does to Your Body

Sitting all day affects more than your back, but small movement habits can make desk work considerably healthier.

Read on CuriousAxis (opens in a new tab)

02 / Areas I Cover

Topics I write about.

Different subjects call for different approaches, and I adapt my research and writing to suit each one.

03 / About Alex

How I approach the work.

I’m Alex Kithinji, a writer and content strategist with more than six years of experience. I work on SEO content, AEO and GEO content, website copy, research-led articles, and publishing projects.

I start with the subject, the audience, and what the content needs to achieve. From there, I research the topic, understand the search intent, build the structure, and write for people while keeping search engines and AI-driven discovery in mind.

More About Me

04 / Services

Writing and content support, from strategy to publication.

Explore Services

Blog Posts & Articles

Research-led blog posts and articles written for readers first, with SEO, AEO, and GEO built into the structure where they matter.

Landing Pages & Website Copy

Clear, persuasive copy for landing pages, homepages, service pages, about pages, and other website content designed to explain your offer and guide readers toward action.

Long-Form Resources

In-depth pillar content, content clusters, white papers, case studies, and eBooks developed to explore subjects properly and give readers something genuinely useful.

Editing & Content Optimization

Existing content reviewed and improved for clarity, structure, tone, accuracy, SEO, and overall usefulness.

Content Strategy Audit

$99

A site-wide review of your website content, SEO, search intent, structure, internal linking, AEO, GEO, and content gaps. You receive clear, prioritized recommendations showing what should be improved and where to focus first.

Request Your Audit

05 / By the Numbers

Experience, in perspective.

Years Writing
6+
Projects Delivered
1,200+
Satisfied Clients
400+
Cups of Coffee
∞

06 / Work With Me

Have a project in mind? Let’s talk about it.

Tell me what you need, who it is for, and what you want the content to achieve. I can take it from there.

Work With Me